Are you making an impression?
Increase your Revenue and Create a Memorable Guest Experience with Story-Inspired Branding and Interior Design Strategies
The most successful businesses have a story that connects with their ideal customers. This story is weaved through all of the business's messaging, including brand, logos, social media, and the physical location.
The business's physical location, when effectively aligned with the brand, provides a superior customer experience. When these elements align, businesses are more likely to attract their perfect client and increase their revenue. What kind of impression are you making? Get your complimentary interior review to find out.
How can we help ?
Sharon Otto Interiors helps women owned-businesses to increase their revenue and delight their customers by creating unique interiors that tell the story of their brand. We partner with you to create a customized, comprehensive story-inspired branding and interior design strategy that sets you apart from your competition. Whether you are getting ready to open a new business, need a refresh, or are new owners, let us use our expertise to make your business stand out.
What makes us Qualified?
Being a female business owner and understanding how valuable your time is, is the first reason Sharon Otto is qualified to help you on this journey. Marrying over 20 years of corporate experience in organizational effectiveness, a Masters in Organizational Development, a branding partner, and an education in interior design, Sharon Otto Interiors can provide your small business with more than just standard interior design services, we can help you build a business that stands out!
Sample Businesses Served
Places to Eat & Drink
(Cafes & Coffee Shop)
(Bakeries)
(Bars)
(Wineries)
(Farm Stands)
(Small Restaurants)
Places to Get Well
(Acupuncture Studio)
(Yoga Studio)
(Massage Studio)
(Meditation Center)
(Chiropractic Centers)
Places to Get Stuff Done
(Law Firms)
(Insurance Agencies)
(Real Estate)
(Specialty Doctor)
(Financial Services)
Places to Shop
(Boutique Clothing)
(Boutique Gifts)
(Boutique Shoe Store)
(Flower Shop)
Places to Stay
(Boutique Hotels)
(Bed & Breakfasts)
(Inns)
(Vacation Rentals)
(Airbnb Properties)
Our Packages
The Narrative
Hook
Branding & Interior Design Strategy
The Narrative Hook: Branding & Interior Design Strategy
Est. Timeline: 7-10 Weeks
Ideal Client: New Business, Brand Refresh, and/or New Ownership
Outcome: The client will have what they need to implement their new branding and interior design strategy/concept on their own.
Level of Involvement: Business owner should expect to spend time involved in conversations to further the development of the branding and interior design strategies. The owner will need to execute on the strategies provided at their own discretion.
Project Progression
Phase 1: Branding Development & Strategy (1-2 Weeks): Business will receive a brand story, a brand mood board, and a strategy for implementation.
Phase 2: Branding Assets (1-2 Weeks): Business will receive a color palette, font suggestions, a logo, and a signage design for their physical location.
Phase 3: Interior Design Strategy & Concept (2-3 Weeks): Business will receive a PDF that overviews the interior design strategy and alignment to the branding story and deliverables.
Phase 4: Interior Design Deliverables (2-3 Weeks): Business will receive a mood board, a concept board, potential product selections, a floor plan, and high quality 3D renderings of the interior of their space.
*Includes 1 Revision to any Deliverable*
Return to All Services
The Full Narrative: Branding & Interior Design Strategy & Implementation
Est. Timeline: 4 Months - 1 Year
*This timeline will vary based on readiness of the business and business location as well as contractor availability*
Ideal Client: New Business, Brand Refresh, and/or New Ownership
Outcome: The client will have their full branding story created, a website developed, and a fully managed and executed interior/exterior design.
Level of Involvement: Business owner should expect to spend time involved in conversations to further the development of the branding and interior design strategies, as well as reviewing and approving all plans for the interior/exterior space.
Project Progression
Phase 1: Branding Development & Strategy (1-2 Weeks): Business will receive a brand story, a brand mood board, and a strategy for implementation.
Phase 2: Branding Assets (2-3 Weeks): Business will receive a color palette, font suggestions, a logo, social media collateral, print collateral (ex: menu), and a signage design for their physical location.
Phase 3: Interior Design Strategy & Concept (2-3 Weeks): Business will receive a PDF that overviews the interior and exterior design strategy and alignment to the branding story and deliverables.
Phase 4: Interior Design Deliverables (3-4 Weeks): Business will receive a mood board, a concept board, product selections, a floor plan, and high quality 3D renderings of their interior and exterior space.
Phase 5: Interior Project Management (9 - 12 Weeks or More): Sharon Otto Interiors provides full order, vendor, and construction management to execute the agreed upon exterior and interior concept in the business's physical location.
Phase 6: Website Design & Development (4-5 Weeks): Business will receive a fully executed website that is aligned with the developed brand story and will include photos of the interior/exterior location, as needed.
*Includes 2 Revisions to any Deliverable*
The Narrative Setting: Interior Design Strategy
Est. Timeline: 5-7 Weeks
Ideal Client: New Business, Interior Refresh, and/or New Ownership
Outcome: The client will have the information and materials needed to execute the design of the interior and exterior of the business on their own.
Level of Involvement: Business owner should expect to spend time involved in conversations to further the understanding of the brand as it related to the interior and approving all concepts for the interior/exterior space. The owner will need to execute on the strategies provided at their own discretion.
Project Progression
Phase 1: Interior Design Strategy & Concept (2-3 Weeks): Business will receive a PDF that overviews the interior and exterior design strategy and alignment to the branding story and deliverables.
Phase 2: Interior Design Deliverables (3-4 Weeks): Business will receive a mood board, a concept board, product selections, a floor plan, and high quality 3D renderings of their interior and exterior space.
*Includes 1 Revision to any Deliverable*
The Fully Crafted Setting: Interior Design Strategy & Implementation
Est. Timeline: 7 Months - 1 Year
*This timeline will vary based on readiness of the business and business location as well as contractor availability*
Ideal Client: New Business, Interior Refresh, and/or New Ownership
Outcome: The client will have an interior and exterior design strategy that is fully managed and executed and concludes in a completely redesigned physical location.
Level of Involvement: Business owner should expect to spend time involved in conversations to further the development of the branding and interior design strategies, as well as reviewing and approving all plans for the interior/exterior space.
Project Progression
Phase 1: Interior Design Strategy & Concept (2-3 Weeks): Business will receive a PDF that overviews the interior and exterior design strategy and alignment to the branding story and deliverables.
Phase 2: Interior Design Deliverables (3-4 Weeks): Business will receive a mood board, a concept board, product selections, a floor plan, and high quality 3D renderings of their interior and exterior space.
Phase 3: Interior Project Management (9 - 12 Weeks or More): Sharon Otto Interiors provides full order, vendor, and construction management to execute the agreed upon exterior and interior concept in the business's physical location.
*price point varies depending on SF of establishment*
*Includes 2 Revisions to any Deliverable*
